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The domain advancedtechnologyheatingandcooling.com had the following on the web page, "Dont Forget To Schedule Your Maintenance Check Up! Call Advanced Technology at 716 433-0767 or stop in the showroom at 6044 Old Beattie Rd, Lockport, NY 14094 to schedule your Spring Air Conditioning Maintenance! Youll want to stay nice and cool this summer! Keep Your Family Comfortable and Safe." I observed that the website said " Trane is the largest air conditioning company in the world, and guarantees optimal quality and quiet operation." They also stated " Advanced Technology installs and services Trane, as well as many othe." The meta header had advanced technology heating cooling lockport ny as the first keyword. This keyword was followed by cooling, heating, and air conditioning which isn't as important as advanced technology heating cooling lockport ny. The other words the site used was furnace. boiler is also included but could not be viewed by search engines.